Different Thinking: Creative Strategies for Developing the...

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Different Thinking: Creative Strategies...

Different Thinking: Creative Strategies for Developing the Innovative Business

Name: Different Thinking: Creative Strategies for Developing the Innovative Business
ISBN: 9780749448400

Anja Foerster, Peter Kreuz

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Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.

سب زمرہ:

Business & Economics - Management & Leadership

سال:

2007

اشاعت:

illustrated edition

ناشر کتب:

Kogan Page

زبان:

english

صفحات:

209